Anthony Peguet

EPFL (Swiss Federal Institute of Technology) spin-off developing Dynamilis, an AI-powered educational iPad app, achieving 200K+ downloads and helping tens of thousands of children worldwide with handwriting difficulties.

• Product Leadership: Directed multi-year product strategy through user behavior analysis and market research, evolving app from MVP to top 5% retention in educational apps through hypothesis-driven feature development and A/B testing.
• Cross-Functional Leadership: Built and managed 10-person cross-functional team (engineers, AI/ML, design) with OKRs and performance metrics, ensuring alignment between technical capabilities and business objectives.
• Data-Driven Growth Strategy: Analyzed user acquisition funnels and cohort behavior to optimize onboarding, achieving conversion rates in top 10% for educational apps through experimentation and external market benchmarking.
• Strategic B2B Market Expansion: Evaluated European education markets through competitive analysis and stakeholder interviews, securing partnerships with 50+ schools across 5 countries via targeted go-to-market strategy.
• 0-to-1 AI Product Innovation: Transformed complex handwriting recognition research into a scalable consumer product by analyzing technical feasibility, market opportunity, and user needs to define product-market fit strategy.

Flyerz was an event discovery platform serving French and Swiss markets, recognized among the top apps in the region.

• Market-Driven Product Leadership: Analyzed competitive landscape and market opportunities to build one of France/Switzerland's leading event discovery platforms, achieving 10M+ event views and 97% regional coverage, significantly outperforming competitors (60%).
• Viral Growth Strategy: Designed and executed pre-launch campaign generating 300K signups in 48 hours through growth hacking techniques on social media, establishing strong market presence before launch.
• Product Strategy & Optimization: Achieved 90% weekly active user rate by analyzing user engagement patterns and implementing personalized recommendation algorithms, significantly outperforming industry benchmarks.
• Strategic Business Model Pivot: Led strategic transition from B2C to B2B model through market analysis and financial modeling, scaling API business serving event data to transportation and media partners.
• Technical Product Leadership: Designed and developed the iOS application with focus on intuitive UX/UI while coordinating Android development, ensuring consistent user experience across platforms through user testing.

Industrial automation and hydraulic systems division, $4B+ global revenue company.

• Service Innovation: Developed a customer training program that increased product adoption rates.
• Market Research: Conducted 20+ client interviews uncovering key pain points that informed product roadmap decisions.
• Customer-Centric Insights: Delivered market analysis shaping product updates and go-to-market strategy for new product launches.